Customers drop by just to grab a drink or two — with names such as Nirvana in the Pure Land — and unwind, receive “spiritual guidance” from these men of the cloth, or quietly enjoy the meditative atmosphere of a Buddhist temple-like setting. 
“Japanese people, such as salaried workers, traditionally find bars as a place where they can pour their hearts out to the bar owner, relax and gain some kind of support. Add a monk in the picture, and I believe that would be double the impact,” Mr Fujioka said in a recent interview.
The 40-year-old, who dons the trademark black robe worn by Buddhist monks while he tends bar, belongs to the Jodo Shinshu Hongwanji-ha school, which follows the “True Essence of Pure Land Buddhist Teaching”.
“People may think alcohol and Buddhism are exact opposites, but they actually fit well,” he said, noting how such drinks can be a good way for customers to loosen up and talk.
“By drinking alcohol, people can let off steam on whatever resentment they feel and perhaps this could be a (good) time to listen to Buddhist teachings,” Mr Fujioka explained.
EVERY DRINK HAS A STORY
The bar’s name is a play on words — “vows” in Buddhist teachings and the Japanese word “bozu”, meaning a Buddhist monk and referring to his clean-shaven head.
Customers, many of whom are women, come to seek advice about romance or other relationship woes, Mr Fujioka said.
Foreign patrons also fancy the concept of being in a “temple-like atmosphere” in a country, where public affinity among the younger generation to the ancient religion is waning despite the fact that, according to the Cultural Affairs Agency, there are around 80,000 Buddhist temples nationwide.
Ms Andrea Fallas, 31, and Mr Federico Barrantes, 36, from Costa Rica, who were on a month-long honeymoon in Japan, called the bar concept a “perfect balance”. The couple learnt about the bar online. The experience for someone like herself unfamiliar with Buddhism was an eye-opener, Ms Fallas said.
The smell of incense wafts through the bar. Spiritual and ritual symbols known as mandala, and Buddhist sutra or scriptures adorn the walls of the bar, and there is even a Buddhist altar in the back.
Cocktails, which act as conversation starters and come in various spiritual concoctions such as “Gokuraku-Jodo” (Nirvana in the Pure Land), “Mugen-Jigoku” (Never-ending Suffering in Hell) and “Aiyoku-Jigoku” (Obsession with Love, Leading to Hell) are served. “Every drink has its story. That’s very interesting,” Ms Fallas said.
Customers pay a cover charge of ¥500 (S$6), or temple admission fee of sorts. They can sit at a table or bar counter to talk with usually up to five to six monk/barkeeps on a daily basis. Around 10 monks belonging to different schools of Buddhism tend the bar.
Bar hours are from 7pm to 1am and customers can participate in chanting sessions and listen to sermons or homilies in Japanese on the religion’s precepts twice a day.
“It’s not normal based on our culture as we don’t relate religion with having a bar,” Mr Barrantes said, adding the Vowz Bar still “feels like you are in a sacred place, like in a temple”.
A WAY OF LIFE
Mr Fujioka, who joined the bar in 2001, a year after it opened and after a similar one opened in Osaka in 1992, said he has embraced Buddhism as his “way of life” but makes sure not to impose his religious beliefs on people while listening to their concerns.
Smoking is also permitted in the bar, which seats 23 people. The space is about 30sqm and occupies the second floor of a building located in the city’s Yotsuya neighbourhood. When crowded, customers can use the third floor, which is half the size and can accommodate about 12 customers.
“I try to see things on the same level as the people who come here and empathise with them. I do not act like they should hear me out from the standpoint of an enlightened person,” Mr Fujioka said.
He said his idea of a Buddhist monk is one who interacts more with people, rather than focusing solely on the daily tasks of officiating at funerals and Buddhist memorial services.
While his Buddhist school does not ban alcohol, Mr Fujioka admits the bar receives at least one or two complaints a year — a reflection of the entrenched, traditional view that Buddhism and alcohol do not mix.
Criticism aside, Mr Fujioka takes comfort in the majority who support the “unique” concept and hopes to bring Buddhism closer to the public while upholding the core tenets of the religion.
“In Japan, the image of Buddhism is strongly associated with funerals and monks reading the Buddhist chants or scriptures. People often have a gloomy image of Buddhism, but Buddhism is about making life easier,” he said.
In a society filled with work-related stress, Mr Fujioka said there is a need for people to be more flexible in their thoughts and actions, and hopes Buddhism can help in this process.
In another break from the norm and reason for critics to rail against him, Mr Fujioka performs with fellow monks in a rock band. In their latest concert earlier this month in Tokyo, the band performed before a full house of 130 people, with songs that relay Buddhist teachings in a comical way along with comedic spiels.
“I’ve gone to their concert a couple of times because I love stand-up comedy and I like one of the monks in the band, who is also a comedian,” a woman in her 30s who also frequents the bar said, adding that had the music been more rigid in line with traditional Buddhist presentations, it might have turned her off.
Despite criticisms by other Buddhist monks and followers of the faith who call their music “worldly”, Mr Fujioka believes the spiritual tunes — as well as the bar — reach a broad audience.
“Customers come here with a preconceived notion or are unfamiliar with Buddhism and leave with a discovery of what it is.” He hopes customers feel free to “drop by, feel comforted, and then take off” to their next destination, having learned a bit of Buddhism as a “way of life”. KYODO NEWS